NAMA           : IRFAN FATHURRAHMAN

KELAS          : 3 EB 23

NPM              : 23210599

MATERI       : PROMOTION

 1.            Promotion is an attempt to inform or offer products or services with the aim of attracting          prospective customers to purchase or consume. With the promotion of the manufacturer or distributor expects sales gains.

2.                  Sales promotion is all the way used by marketing agencies to inform, persuade, or influence the end-user products, not including advertising, personal selling, and publicity. Promotional sales are sales aids, including exhibitions, bonuses, and giveaways.

3.                  Why do we need promotion, to inform the market about new products, suggests a new use of a product, inform the market about price changes, explains how the product works, describe the services provided, fixing the wrong impression, reducing fears of buyers, building the company’s image.

4.                  Type of promotion :

·         Advertising, which is the form of non-personal promotion by using a variety of media aimed to stimulate purchases. Advertising offers a product to the consumer in a way that the reasons to buy.

·         Personal selling, that is a personal form of promotion by an oral presentation in a conversation with a buyer who intended to stimulate the purchase of a product or activity promoted by approaching to where the consumer is, by a salesperson. With the direct contact between the salesperson  and the customer, then there was two-way communication.

·         Publicity, which is a form of personal promotion of the service or specific business entity with the way this information / news about it (usually scientific) or an attempt to stimulate demand for a product in a non-commercial personal. About these products in print and electronic media, as well as an interview featured in the media. This method is excellent for introducing your company or products, because publicity can reach potential buyers that can’t be achieved by advertisement and personal selling.

·         Sales promotion, which is a form of promotion beyond the three forms above are intended to stimulate purchases. Sales promotion offers a product in a way that gives incentive to buy. Incentive can be in the form of money, goods, or other ancillary services that are usually not included with the product.

Present Tense

1.                  Promotion is an attempt to inform or offer products or services with the aim of attracting prospective customers to purchase or consume.

2.                  Advertising offers a product to the consumer in a way that the reasons to buy.

3.                  Sales promotion offers a product in a way that gives incentive to buy.

4.                  Sales promotion is all the way used by marketing agencies to inform, persuade, or influence the end-user products.

5.                  Promotional sales are sales aids, including exhibitions, bonuses, and giveaways.

6.                  With the direct contact between the salesperson  and the customer, then there was two-way communication.

7.                  With the promotion of the manufacturer or distributor expects sales gains.

8.                  which is a form of personal promotion of the service or specific business entity with the way this information / news about it (usually scientific) or an attempt to stimulate demand for a product in a non-commercial personal.

9.                  fixing the wrong impression, reducing fears of buyers, building the company’s image.

10.              to inform the market about new products, suggests a new use of a product, inform the market about price changes, and explains how the product works

Past Tense

1.                  which is the form of non-personal promotion by using a variety of media aimed to stimulate purchases.

2.                  that is a personal form of promotion by an oral presentation in a conversation with a buyer who intended to stimulate the purchase of a product or activity promoted by approaching to where the consumer is, by a salesperson.

3.                  About these products in print and electronic media, as well as an interview featured in the media.

4.                  This method is excellent for introducing your company or products, because publicity can reach potential buyers that can’t be achieved by advertisement and personal selling.

5.                  which is a form of promotion beyond the three forms above are intended to stimulate purchases.

6.                  Incentive can be in the form of money, goods, or other ancillary services that are usually not included with the product.

7.                  Sales promotion is all the way used by marketing agencies to inform, persuade, or influence the end-user products, not including advertising, personal selling, and publicity.

8.                  describe the services provided

9.                   So the company faced the problem of how to keep the campaign carried out by other companies.

10.               It is therefore not expected as media advertising interactive communicative.